The Brand Amplifier Process: A Roadmap to Integrated Marketing
    Author: Celina Shands
    Subject Area: Program Management
    Program Level: Adult Basic Education
    Language: English
    License: (CC BY-NC-ND 4.0) For license summary click here

    Abstract:

    Whether your marketing goals include efforts to recruit adult learners, partner with community influencers, engage employers, or gain the attention from journalists, the truth is that if you don’t have the foundational elements of brand building strategies in place, the opportunities to get in front of the right people at the right time greatly diminishes. Join us for this free webinar to learn more about The Brand Amplifier process, where we will share the foundational elements of how to elevate your brand through integrated marketing and communications strategies. Participants are entered into a raffle to win a seat in FCM’s online course, and we will offer a few freebie bonuses and some live coaching during the webinar, including time-saving social media and AI resources. Original webinar date: March 5, 2024 Webinar recording link: https://youtu.be/EtWjKjedLSc
    The Three P’s for Powerful Presentations
    Author: Kim Glenn, Sarah Goldammer, and Steven Schmidt
    Subject Area: Speaking/Listening
    Program Level: Adult Basic Education
    Language: English
    License: (CC BY-NC-ND 4.0) For license summary click here

    Abstract:

    Sharing your knowledge and expertise at COABE is a priceless present you provide to the adult education community. Preparing for your presentation is key to promoting success. Join this webinar to learn about persistent preparation, passionate performance, and plentiful participation as you ponder the three P’s of powerful presentations. Resources will be provided and an opportunity for individual coaching will be proffered. Original webinar date: March 4, 2024 Webinar recording link:https://youtu.be/eb0BjKNHOjI
    Accelerate ESL CASAS Growth with an Engaging App
    Author: Drew Robinson, Haneen Khalaf, and Vinod Lobo
    Subject Area: ESL/ELL
    Program Level: Adult Basic Education
    Language: English
    License: (CC BY-NC-ND 4.0) For license summary click here

    Abstract:

    Join us to learn how ESL instructors are implementing the Learning Upgrade app in their classes to drive rapid growth in reading, writing, and math. Learn how to deploy an effective Learning Circles model using WhatsApp groups to broaden access to underserved adults. Witness how learners accelerate growth with "binge learning" at home using their smartphones, and gain insights into how instructors track progress and inspire learners. This webinar is tailored for adult education professionals keen on exploring app-based learning in their ESL programs. Original webinar date: February 15, 2024 Webinar recording link: https://youtu.be/0uNvX5yh4Qw
    Part 4: Building Effective Campaigns to Position your Brand & Boost Enrollments
    Author: Deborah Strafella, Celina Shands, and Emma Kessner
    Subject Area: Program Management
    Program Level: Adult Basic Education
    Language: English
    License: (CC BY-NC-ND 4.0) For license summary click here

    Abstract:

    Did you know there is a turnkey solution that helps you build an effective adult education brand and boost enrollments? Join us to learn from others who have successfully replicated COABE’s #MoveAheadWithAdultEd national campaign within their local areas. (Part of a Four-Part Webinar Series) Original webinar date: February 13, 2024 Webinar recording link: https://youtu.be/oYntrk2WF54
    Anchoring Adult Student Retention—Insights from a Professional Learning Community
    Author: Jen Denton
    Subject Area: Career Pathways
    Program Level: Adult Basic Education
    Language: English
    License: (CC BY-NC-ND 4.0) For license summary click here

    Abstract:

    When educators collaborate, students succeed! Join us as we explore the findings of a year-long adult student retention study led by the Essential Education Professional Learning Community. Discover powerful strategies to keep students in class and on track to reach their goals. Celebrate the achievements of our COABE Adult Student Retention Specialists and learn from their valuable experiences. Whether you're an educator, administrator, or simply passionate about adult education, this webinar offers a unique opportunity to gain practical retention tools and applaud the dedication of those at the forefront of fostering adult student success. Original webinar date: February 6, 2024 Webinar recording link: https://youtu.be/TcLmcwgkYGk
    Open Door Leadership: How to Build Capacity and Lead Through Collaboration for Adult Learning Programs
    Author: Elizabeth Payne Harner
    Subject Area: Program Management
    Program Level: Adult Basic Education
    Language: English
    License: (CC BY-NC-ND 4.0) For license summary click here

    Abstract:

    Learn key takeaways about leadership in adult learning programs, including what it means to be a collaborative, results-driven leader. Take stock in what works for your program and what buy-in practices can help improve program retention and overall results. Key takeaways include leading with a growth mindset, collaborative problem-solving practices, and student-centered community building. Original webinar date: January 24, 2024 Webinar recording link: https://youtu.be/kvd9z_h4hMI
    From Pilot Program to Statewide System: Building a Statewide IET Culture Through Data Sharing, Peer Networks, Professional Development, and Partnerships
    Author: Dr. Kate Rolander
    Subject Area: IET
    Program Level: Adult Basic Education
    Language: English
    License: (CC BY-NC-ND 4.0) For license summary click here

    Abstract:

    This webinar will present a step-by-step deep dive into how one state built a culture of IET through professional development, peer networks, data sharing, and partnerships. In this session, we’ll share examples of IET implementation guidance, professional development, IET checklists, IET data sharing, and intentional networking spaces that lead to high quality and sustainable IET programming across a wide range of learner populations and industry clusters in both urban and rural communities. Original webinar date: January 18, 2024 Webinar recording link: https://youtu.be/rswcjnHZvWA
    Part 3: Leveraging Public Relations to Build your Adult Education Brand
    Author: Celina Shands and Anika Jackson
    Program Level: Adult Basic Education
    Language: English
    License: (CC BY-NC-ND 4.0) For license summary click here

    Abstract:

    Earned media is a highly effective tool to expand your reach about your adult education mission. Learn three strategies that will give you a jump start on working within your local community media landscape and beyond. (Part of a Four-Part Webinar Series) Original webinar date: January 16, 2023 Webinar recording link: https://youtu.be/1sSF6PaA_so